The Motion Picture Association (MPA) has recently inked a deal with ByteDance, the Chinese tech giant behind popular apps like TikTok and CapCut, to protect Hollywood's intellectual property and likenesses from AI-generated content. This move comes six months after a viral video of Tom Cruise battling Brad Pitt, created using AI, took the internet by storm. The agreement covers Seedance, the AI video model that generated the Cruise vs. Pitt video, as well as Seedream 5.0 Lite, TikTok, CapCut, and Dreamina. This deal is similar to the one OpenAI had with its video model, Sora, which faced backlash for generating unauthorized videos featuring well-known characters and people. However, OpenAI eventually killed Sora, and ByteDance is continuing to invest in Seedance, which is now one of the most advanced video models alongside offerings from Google and others. The MPA's Chairman and CEO, Charles Rivkin, emphasized the importance of copyright in the film and television industry and the association's commitment to protecting creative content. John Rogovin, ByteDance's general counsel, echoed this sentiment, highlighting the company's respect for intellectual property rights and its belief in responsible innovation in AI. This deal is a significant step towards safeguarding Hollywood's intellectual property and ensuring that AI-generated content is used responsibly and ethically.
